S-X – It’s Over Now
“You liked the spiritual text, the Electro Pop melody, quite dynamic purchases and very bright and rich chopecks! If you like sound contrasts, like a cold shower and energetic, positive tracks, then this is your choice!” (Automatically Translated with Google Translate)
“Вам понравился душевный текст, мелодия в стиле Electro Pop, достаточно динамичные куплеты и очень яркие и насыщенные припевы! Если вы любите звуковые контрасты, словно холодный душ и энергичные, позитивные треки, то это ваш выбор!”
-Nagamag.com
DEBUT STUDIO ALBUM ‘THINGS CHANGE’ OUT 29TH JULY
15th July 2022, London UK: Critically acclaimed producer turned solo artist S-X increases anticipation for his debut studio album with brand new single ‘It’s Over Now’, released today.
The fourth release from his upcoming album, ‘It’s Over Now’ is written and produced by S-X and follows a trio of successful singles from this project: ‘Locked Out’ ft. KSI (streamed over 8 million times on Spotify), ‘All Night’ featuring multi-platinum selling US rap sensation Trippie Redd and ‘Who We Are’.
The track’s music video, directed by Troy Roscoe, is full of nighttime escapism, with dark and enigmatic shots of S-X alongside the emotional sentiment of the track. Roscoe extends his repertoire as a trend-setting film director with this video, having previously worked with artists such as Stefflon Don, Kojo Funds, Giggs, Yungblud, Fredo, Chunkz.
S-X says; ‘It’s Over Now represents the true meaning of being done with a situation, whether a relationship or an addiction for example. It’s relatable to whatever the listener feels. But for me it’s about being truly done with a relationship, not allowing myself to put a single ounce of energy into that anymore. It’s over now.’
From the release of his critically acclaimed EP ‘A Repeat Wouldn’t Go A Miss’ last year to his collaborations with the industry’s biggest names including Lil Wayne, Childish Gambino, Chance The Rapper, J. Cole and Skepta; S-X’s sounds have long been shaping the industry. The release of album ‘Things Change’ in July will fully allow his voice to be truly heard, as he pushes his art into new dimensions and cements his status as an unstoppable artist in his own right. The Wolverhampton wonderkid has a producer’s ear, a pop-star’s voice, and is one of the nicest guys in the business to boot.
Meanwhile, S-X is the first A&R and production consultant for Wolves Records, the first record label to be launched by a UK football club. Woverhampton Wanderers teamed up with Warner Music UK’s Alternative Distribution Alliance (ADA), the multi-award-winning label services division to launch an ambitious and unique proposition that will unite two of the world’s biggest passions – music and football.
‘It’s Over Now’ is out now and available on all streaming platforms via BMG / RBC Records
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