VIDEO RELEASED for bloody white’s undeniably catchy, lo-fi pop/electronic single “tongue tied.”

In the lead up to his September 9 debut EP release “you’d walk right over me,” bloody white has self directed and edited a series of VHS home videos for each single, with the catchy lo-fi pop electronic song “tongue tied” being the first. Everything about bloody white is DIY, including his entire EP which was self-written, produced, performed, mixed, mastered all on his own.

bloody white is part of the new wave of fearless artists emerging with refreshing and exciting sounds. The 20 year old, self-taught singer/songwriter/producer has been crafting electronic beats since he was 11, from his bedroom.

“With a layered production of frenzied electro-tinged chords and sharp basslines, “Tongue Tied,” centers around the relatable burden of counterproductive decisions. While the chorus – “hey! hi! how’s it go? send a text and let me know,” – is wonderfully catchy and simple, a closer look at the transparent lyricism reveals the loneliness, desperation and self-destructive instincts of humanity in vivid clarity.” -Earmilk

“It was really important to me that my first videos feel real and represent the small town I’m from near Santa Barbara. They had to be true to what I grew up around and look nostalgic, too, and the most honest way I could do that was by recording with my old VHS camera I got when I was 7. My friends and I shot a lot of footage together for more than a year. Small town California is the backdrop for all the videos. I’m calling them VHS home videos because that’s what they are,” says bloody.

“tongue tied” is the first for opportunity for his early and new fans to get an inside look into his world. Since, unlike most 19-year-old’s, he has remained pretty enigmatic on social media – but this is no coincidence, as that’s his thing. bloody white’s mystique is just part of what makes him so fascinating.