Hold This – Rushil | Abi Sampa (Video)
“There are so many superb elements to this song that it’s difficult to know where to begin, or what to praise first. The multi-lingual vocals are tailored as finely as a Saville Row suite, Rushil’s lead vocal seamlessly blending with the sumptuous vocals of Abi Sampra and the orchestration. The piano and Indian percussion instruments also joining to reach the anthem-like crescendo and exotic fade out. ”
-Nagamag.com
Bursting back onto the scene in 2021 with an exquisitely addictive new single that expertly combines his empowered attitude, bold lyricism, and stunning vocals with an immaculately bright, catchy sound, Rushil is set to take over playlists worldwide with the release of his latest single ‘Hold This’ featuring Abi Sampa. Having recently signed a sync deal with Coca Cola Pakistan and featured on Nitin Sawhney’s new record, Rushil’s new single is as shocking as it is soulful; he’s never been one to hold back when it comes to his music, and ‘Hold This’ reveals the confident performer he’s become over the years.
It’s hard to place Rushil into a box. The London-based singer’s ability to sew subtle strands of his Indian heritage into the melancholic sincerity of his songwriting has set him apart and placed him in an entirely new category of writers.
After spending his early years in India, Rushil grew up in Cyprus where he signed his first record deal at 16. He then went on to study at the University of Oxford which is where he first encountered Indian Classical Music. It was here that Rushil began seeking a sound that could embrace the entirety of his heritage. Drawing on influences such as Bon Iver and Damien Rice, Rushil sought to expand upon their styles by including elements of Indian Classical and Sufi instrumentation.
Reviewed by Nagamag on May 27, 2021