True Loves – “Sunday Afternoon” (Video)
“Captivating for the first second, True Loves know how to create a building up of groove layering, where the strong performances re-in forces as you step deeper. The lush harmonies and vibes here are hard to describe in words but overall sounds like a big party that you don’t want to be out of it. So press play and get lost on sound witchcraft of passionate professional musicians. ”
-Nagamag.com
“Seattle’s instrumental soul heavyweights, True Loves, will release a music video for the title track off of their sophomore album ‘Sunday Afternoon’ on Wednesday, May 19th. Produced by Wild Gravity and filmed at Seattle’s Rainier Valley Cultural Arts Center, the video for “Sunday Afternoon” depicts the band plotting to retrieve their master tapes stolen by greedy, corporate music executives.
The video offers a candid look at the corkboard where the band has devised their heist while capturing each member of the band’s A-team-esque roles in ‘The Crew,’ listing everyone’s essential role in the plot while donned in slick black suits. The band successfully breaks into the compound to get their masters and redistributes the earnings to local venues and independent artists. As crafty as their swaggering instrumental tune with bold fanfare horn lines and a hard-driving rhythm section, True Loves prevail and toast to sticking it to the man.
“We wanted to recognize what a difficult time this has been for musicians, venues, and their staffs while corporate greed continues and how artists are taken advantage of by those at the top who continue to prosper while others suffer—a modern Robinhood tale told through a heist video,” says bassist, Bryant Moore.
Watch the video here. youtu.be/NuIh6vcei_0
The “Sunday Afternoon” video comes out ahead of the group’s sophomore record out via Color Red (music discovery platform and record label founded by Eddie Roberts of The New Mastersounds) on May 28th. The powerhouse, all-star project features Jason Cressey (Odesza/Monophonics) on trombone, Greg Kramer (Macklemore) on trombone, Gordon Brown on tenor sax, Skerik (Mike Clark/Fred Wesley/Charlie Hunter/Garage a Trois) on baritone sax, Jimmy James (Delvon Lamarr Organ Trio), Bryant Moore on bass, David McGraw (Delvon Lamarr Organ Trio) on drums, and Iván Galvaz on percussion.
The group transpired in 2014 out of a Sunday jam session between James, Moore, and McGraw and has ricocheted into an act that has garnered millions of YouTube views and countless tracks with six-digit play counts on digital streaming platforms. Sunday Afternoon comes hot off the heels of their 2017 debut instrumental release Famous Last Words and finds the band beaming with the most synergetic energy of their careers.
“It’s a collaborative effort with all of us. What’s great about people having input is that then the band sounds more natural, more cohesive. The band sounds more together in that way and that’s the way it should be. Because if the band sounds comfortable and it sits on the groove, then it comes to life,” said guitarist Jimmy James in an interview with American Songwriter (December 2020) that premiered the audio for “Sunday Afternoon.”
Pre-order and pre-save ‘Sunday Afternoon’ ahead of its May 28th release here:
Digital | Vinyl Pre-Order | CD
colorred.fanlink.to/trueloves-sundayafternoon
color-red.com/collections/vinyl-records/products/sunday-afternoon-lp
color-red.com/collections/compact-discs/products/sunday-afternoon-cd
www.instagram.com/truelovesband
www.instagram.com/colorredmusic
Reviewed by Nagamag on May 25, 2021